Create an outstanding champagne bottle, original and unique. The upcoming bottle will be made with porcelain and has to be very colorful, arty and inspired by urban art.
My role within the team:
The story of the project:
The French brand was looking for a new direction to outstand the competition, make his new porcelain bottles more arty / contemporary and also more attractive for the younger customers. The bottles should be numbered, in a very limited edition, handmade and in collaboration with renowned artists / designers.
The problem to solve:
We needed to test out which bottle the client would be inclined to buy and which chromatic preference would generate the biggest emotion.
Strategy to find a solution:
- Research -
1. Competitive Analysis
2. Business Requirements
3. User surveys and user interviews
- Define -
4. A/B/n testing
- Prototype -
5. Paper Prototypes
6. 3D Prototypes
7. Porcelain Prototypes
- Test -
8. Preference Test
9. Final Product
How the solution solved the problem:
The chosen version (“looking for champagne?) matched the expectations: the comics design stand out and the golden color made the bottle very unique / classy, regarding the competition.
The impact of the project for the business and the users:
More sales and a younger / contemporary image for the brand.
The challenges I faced:
Convincing a “traditional” company to change their image and incorporate modern art in their brand.
What I learned:
To have enough variation of a product to test!
- Pen & Paper
- UsabilityHub.com (preference test).
A big thank you to Cattier and Joi von Regenstein.