Develop a visual identity and music video concepts within a team for the singer-songwriter Delphine Maillard.
My role within the team:
The story of the project:
The artist Delphine Maillard needed to translate her song visually, with pop and folk elements. So we teamed up with Idealist for the first one and Achtung Licht Filmproduktion for the second videoclip to build up the project.
The problem to solve:
We needed to keep the musical spirit, the freshness of the songs and translate them with powerful visual elements.
Strategy to find a solution:
- Research -
1. Competitive Analysis
2. Business Requirements
- Prototype -
10. Storyboard / Plan
11. Concepts / Tests
13. Final concept
- Test -
15. Final result
How the solution solved the problem:
We created outstanding Videos for Delphine Maillard and could this way reinforce her brand.
The impact of the project for the business:
A better and more arty / pop art image for the brand.
The challenges I faced:
Translating and finding the perfect tone for Delphine Maillard’s song wasn’t easy, but we made it, thanks to the teamwork!
What I learned:
Trying new techniques, getting out of the comfort zone.
- Pen & Paper
- Adobe CC
- Sticky notes
A big thank you to Martin Lewicki, Yann Grouhel, Alexander Lony, Jerry Kwarteng, Sophia-Helena Merlin for the collaboration.