Create a premium indoor installation concept for Galeries Lafayette Berlin, that surprise clients / visitors
My role within the team:
The story of the project:
As a winner of the premium window dresser award, I got the opportunity to work with Galeries Lafayette Berlin and to create a unique artistic concept for their shops and shop windows.
The problem to solve:
The client wanted to add an installation in his huge Berliner space. It was required to create a very strong and interactive concept, in correlation with Galerie Lafayette's french touch and the Berliner artistic lifestyle.
Strategy to find a solution:
- Research -
1. Business Requirements
2. User Scenarios (drawings)
- Define -
3. Task Analysis (for the project)
- Prototype -
4. Low-Fidelity / Paper Prototype
5. Mid-Fidelity Prototype (photoshop)
- Test -
6. Preference Test with the client
How the solution solved the problem:
This formidable and massive installation impressed people and did a great eye-catching job, which was our goal: to make people stop and admire the artwork.
The impact of the project for the business and the users:
People were positively surprised by this uncommon installation and it generated much more visitors than usual at the shops.
The challenges I faced:
Delivering the project on time, the space to store & the logistics involved to move these gigantic cubes!
What I learned:
Having great people around and a strong team collaboration is a great asset to finish these kind of projects.
- Pen & Paper
- Tria markers
- Acrylic paint and brushes
A big thank you to Premium Exhibitions, Marie-Luise Patzelt and Vincent Senecat for this amazing collaboration. Also my wife for her patience :)