The Berliner Brand Zeha asked me to do a live painting on their products, mostly leather sneakers, to promote their Brand.
My role within the team:
The story of the project:
Zeha is a well known Brand in the Berliner Fashion scene and needed some fresh concepts to promote their products to outstand the competition.
The problem to solve:
How can I paint on waxed leather shoes? How will the painting last? How can I create impactful artworks during a live painting? How can I had value to the Brand?
Strategy to find a solution:
- Research -
1. Competitive Analysis
2. Business Requirements
- Define -
3. Users & Clients
- Prototype -
4. Low-Fidelity / Paper Concept
5. High-Fidelity / Live painting
- Test -
6. Preference Test for the second round
How the solution solved the problem:
These unique shoes not only promoted the brand, but they also lead to other projects with the company. Great success!
The impact of the project for the business and the users:
More sales and an interest for clients to have unique / individual products, customized by the artist.
The challenges I faced:
How well will the paint last / age on leather?
What I learned:
To be open minded for client wishes and always have a plan B.
- Pen, Paper, Paint & Eddings
A big thank you to Zeha for the collaboration.