Ewen Gur
  • ​home
  • Portfolio
  • contact

Art Tattoo

Responsive Web App
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture

​
​The project:
Creating a responsive web app to explore inspiration for tattoo designs and find the correct artist to execute the design.

My role within the team:
UX / UI Designer

Duration:
5 months

The story of the project:
Art Tattoo is a responsive web app (mobile-first approach) designed to inspire tattoo enthusiasts while answering their questions and showing them the latest tattoo trends from around the world. The purpose of this App is to discover new artists and studios, while connecting and learning more about the tattoo community.

The problem to solve:
User need an organized way to access a wide range of artists, styles and informative material about tattoos because they want to find the inspiration they're looking for. We will know this to be true when we see frequent downloads, returning users and positive ratings of the app.

Strategy to find a solution:

- Research - 
1. Competitive Analysis
2. Business Requirements
3. User Stories
4. User surveys and user interviews
5. Affinity Maps
- Define -
6. User Personas
7. User journeys
8. Task Analysis
9. User Flow
- Prototype -
10. Site Map
11. Low-Fidelity / Paper Prototype
12. Mid-Fidelity Prototype
13. High-Fidelity / Clickable Prototype
- Test -
14. Usability Test
15. Preference Test

How the solution solved the problem:
A survey and a testing session with several users confirmed our assumptions: people could easily find their way through the App, achieve their goal and complete tasks without friction, regardless of the surroundings.

The impact of the project for the business and the users:
By focusing on non-tattooed users, we discovered a niche to explore and a lot of features to add. The users were really interested in asking questions and reading responses from other questions they might have.

The challenges I faced:
The lack of time to perform a better research around the sitemap and the personas.

What I learned:
An in-depth research makes a solid foundation for the project.

Tools used:

- Pen & Paper
- Balsamiq
- Adobe XD
- Facetime
- UsabilityHub.com (preference test)
- Pages
- Quicktime
- Optimalworkshop.com (card sorting)
​- Google Forms (user survey)
- MindNode (Site Map)
- WebAIM (contrast checker)

Credits:

A big thank you to Shereen Lopez, Rachel Zhang and Morrison Key for the collaboration.

Prototype Link:


https://xd.adobe.com/view/bd16d7aa-db5c-4c33-85a7-0e719a32912f-e845/screen/f8e71b48-1907-4acc-8002-4cb3ec56f2e1
EWEN GUR
Sophie-Charlotten-Straße 96
14059 Berlin
GERMANY
Tel
: +49 (0) 176 99 320 433
Email: ewen
[at]creativethinker[dot]de
​Web: www.creativethinker.de

USt.-IdNr: DE276008260
© 2019, Ewen Gur. All Rights Reserved.
  Ewen Gur
© Ewen Gur, 2020

ewen(at)creativethinker(dot)de

​Tel: +49 (0) 17699320433
​

- Legal Information / Imprint -
  • home
  • Mailbutler