Animated Web Banner, 18/1 Poster and Video Edition
Create several static / animated internet banners, promotional video-cut and a (giant) 18/1 Poster.
My role within the team:
The story of the project:
Legacy of Ra is an online casino / slot game licensed by Gauselmann. To promote the game a good
advertising was required.
The problem to solve:
Get more conversion and attracting new clients through the banners, poster etc..
Strategy to find a solution:
- Research -
1. Business Requirements
2. Affinity Maps
- Prototype -
4. High-Fidelity Prototype
- Test -
5. Preference Test
6. Final Product
How the solution solved the problem:
The client was happy with the result.
The impact of the project for the business and the users:
An increase of conversion was noticed after the
release of the campaign.
The challenges I faced:
Creating animated banners.
What I learned:
To use Google web designer.
- Pen & Paper
- Adobe CC
UsabilityHub.com (preference test)
- Google web designer
- iMovie (to replace on short notice Final cut)
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