|
The project: Create several static / animated internet banners, promotional video-cut and a (giant) 18/1 Poster. My role within the team: Graphic Designer Duration: 2 weeks The story of the project: Legacy of Ra is an online casino / slot game licensed by Gauselmann. To promote the game a good advertising was required. The problem to solve: Get more conversion and attracting new clients through the banners, poster etc.. Strategy to find a solution: - Research - 1. Business Requirements 2. Affinity Maps - Prototype - 3. Low-fidelity Prototype 4. High-Fidelity Prototype - Test - 5. Preference Test 6. Final Product How the solution solved the problem: The client was happy with the result. The impact of the project for the business and the users: An increase of conversion was noticed after the release of the campaign. The challenges I faced: Creating animated banners. What I learned: To use Google web designer. Tools used: - Pen & Paper - Adobe CC - UsabilityHub.com (preference test) - Google web designer - iMovie (to replace on short notice Final cut) |