Mio Mio wanted to do a Guerilla Marketing project on a national scale, in collaboration with german / local artists.
My role within the team:
Visual Designer / Artist
The story of the project:
To promote their brand, Mio Mio planed to work with several reknown artist to create their own interpretation of the main product of the brand: Mio Mio Mate. The idea was to project and animate those artworks on buildings of several cities in Germany.
The problem to solve:
How can I create a very outstanding and animated artwork, that would catch everybody's attention?
Strategy to find a solution:
- Research -
1. Competitive Analysis
2. Business Requirements
- Prototype -
11. Low-Fidelity Prototype
13. High-Fidelity Prototype
- Test -
14. Preference Test
15. Final result
How the solution solved the problem:
We could get the attention we wanted and create a "wow" effect. Mission accomplished!
The impact of the project for the business and the users:
A younger and more urban image for the brand. And of course more sales.
The challenges I faced:
Discuss which part of the artwork to animate or not with the team.
What I learned:
Team work makes the dream work!
- Pen & Paper
- Adobe CC
A big thank you to Mio Mio and Anna Löytved-Hardegg from Freachly.