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​The project:
Mio Mio wanted to do a Guerilla Marketing project on a national scale, in collaboration with german / local artists.

My role within the team:
Visual Designer / Artist

Duration:
2 weeks

The story of the project:
To promote their brand, Mio Mio planed to work with several reknown artist to create their own interpretation of the main product of the brand: Mio Mio Mate. The idea was to project and animate those artworks on buildings of several cities in Germany.

The problem to solve:
How can I create a very outstanding and animated artwork, that would catch everybody's attention?

Strategy to find a solution:

- Research - 
1. Competitive Analysis
2. Business Requirements
- Prototype -
11. Low-Fidelity Prototype
13. High-Fidelity Prototype
- Test -
14. Preference Test
15. Final result

How the solution solved the problem:
We could get the attention we wanted and create a "wow" effect. Mission accomplished!

The impact of the project for the business and the users:
A younger and more urban image for the brand. And of course more sales.

The challenges I faced:
Discuss which part of the artwork to animate or not with the team.

What I learned:
Team work makes the dream work!

Tools used:
- Pen & Paper
- Adobe CC

Credits:
A big thank you to Mio Mio and Anna Löytved-Hardegg from Freachly.

Prototype Link:
https://www.youtube.com/watch?v=2dDdyN3eNE8