A british friend and collector, Jonathan Trowsdale, asked me to collaborate on a print on demand (POD) website. The goal: creating affordable merchandising / home living products with my art on it.
My role within the team:
Visual Designer / Digital Artist
Since 11 months
The story of the project:
Shopewengur.com is an online shop specialized on print on demand products. We needed to make the user experience easy and intuitive, to serve clients who don't have experience on online platforms.
The problem to solve:
We needed enough various products, various manufacturers and be able to ship worldwide.
We needed also to run some testings to improve the shopping experience over time.
Strategy to find a solution:
- Research -
1. Competitive Analysis
2. Business Requirements
4. User surveys and user interviews
- Define -
7. User journeys
8. Task Analysis
9. User Flow
- Prototype -
10. Site Map
11. Low-Fidelity Website / Structure
13. High-Fidelity Website with Clickable Products
- Test -
14. Usability Test
15. Preference Test
How the solution solved the problem:
We asked several users to test our website and give us some feedback - for improvement. The usability has been improved over time.
The impact of the project for the business and the users:
With better products, better mockup photos and a better sitemap, we did more conversion / more sales.
The challenges I faced:
Focusing just on a few changes - prioritizing certain tasks: a complete remodeling would have been a waste of time.
What I learned:
Taking time to create a very effective survey.
- Pen & Paper
- Css and Html
- UsabilityHub.com (preference test)
- Google Forms (user survey)
- MindNode (Site Map)
A big thank you to Jonathan Trowsdale for the collaboration.