Research and creation of minimalistic icons, in a gradient “app” style, for a client in the art industry.
My role within the team:
The story of the project:
For the redesign of a Berliner art gallery website (nda), I was asked to research and do some minimalistic icons, in the gradient, to incorporate into the visual language of the client’s brand.
The problem to solve:
Creating minimalistic, very understandable and beautiful icons to use.
Strategy to find a solution:
- Research -
1. Competitive Analysis
2. Business Requirements
3. user interviews
- Prototype -
4. Paper Sketches & Ideas
5. High-Fidelity Icons
- Test -
6. Preference Test with client
How the solution solved the problem:
Better icons lead to a better understanding of their functions, so to a better usability of the product.
The impact of the project for the business and the users:
More conversion and a better user experience.
The challenges I faced:
I didn’t master all the tools of the Adobe XD, so it took me sometimes more time to work on the shape of a specific form.
What I learned:
Let’s keep it simple!
- Pen & Paper
- Adobe XD
- UsabilityHub.com (preference test)
- WebAIM (contrast checker)
- Adobe color wheel
A big thank you to the gallery for the collaboration and the trust.