Creating a mobile application focused on learning new vocabulary.
The Story of the project:
The objective of this project is to analyze with which ideas and concepts we can empower people to learn new vocabulary, through an App. How might we design a mobile app, with great features, value innovation and introduce it successfully into the market?
The problem to solve:
For this project we focused almost exclusively on research, UX concepts and presented a low-fidelity prototype, constructed with hand-drawn sketches, to showcase our design decisions. Through the research process we tried to understand the 5 W's: who (uses this app, our target audience), what (are we creating: an App to learn new vocabulary), when (is this application meant to used: mostly on-the-go), where (location and context, depending on our target), why (should people use our App). The basic features / requirements to include for this App are: an onboarding page, a way to sign up and log in, an admin area, a menu, a way to upload new vocabulary words and definitions, a means of reviewing vocabulary.
Strategy to find a solution:
- Research -
1. Competitor research
2. User Research (Interviews)
- Define -
3. User Persona (primary persona)
4. User stories
5. Job stories
6. Problem / Hypothesis statement
7. Task Analysis
8. User Flow
- Prototype -
9. Low-Fidelity / Paper Wireframes
10. Low-Fidelity / Paper Prototype
- Test -
11. Usability Test
- Presentation -
- Pen & Paper
- MindNode (user flow)
- https://sneakpeekit.com (printable iPhone grids)
- Pages (to create the Pdf)
- iPhone (screen shots and App tests)
- Prott (prototyping tool)
How the solution solved the problem:
Our testing results showed us that our users could easily use our app on the go and for short / quick sessions.
The impact of the project for the business and the users:
For the users the ability to learn anywhere and a positive change of habits is noticeable. The new business goal will be to prioritize and focus on quick session features.
The challenges I faced:
Working with an international and remote team can be challenging: the timezone and the english level can be very different from one person to another.
What I learned:
A good communication within the team is key!
A big thank you to Shereen Lopez and Rachel Zhang for their advices.