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The project: Creating a mobile application focused on learning new vocabulary on the go. My role: UX Researcher Duration: 2 weeks The story of the project: The objective of this project is to analyze with which ideas and concepts we can empower people to learn new vocabulary, through an app. How might we design a mobile app, with great features, value innovation and introduce it successfully into the market? The problem to solve: For this project we focused almost exclusively on research, UX concepts and presented a low-fidelity prototype, constructed with hand-drawn sketches, to showcase our design decisions. Through the research process we tried to understand the 5 W's: who (uses this app, our target audience), what (are we creating: an app to learn new vocabulary), when (is this application meant to used: mostly on-the-go), where (location and context, depending on our target), why (should people use our app). The basic features / requirements to include for this app are: an onboarding page, a way to sign up and log in, an admin area, a menu, a way to upload new vocabulary words and definitions, a means of reviewing vocabulary. Strategy to find a solution: - Research - 1. Competitor research 2. User Research (Interviews) - Define - 3. User Persona (primary persona) 4. User stories 5. Job stories 6. Problem / Hypothesis statement 7. Task Analysis 8. User Flow - Prototype - 9. Low-Fidelity / Paper Wireframes 10. Low-Fidelity / Paper Prototype - Test - 11. Usability Test - Presentation - 12. Storytelling Tools used: - Pen & Paper - MindNode (user flow) - https://sneakpeekit.com (printable iPhone grids) - Pages (to create the Pdf) - iPhone (screen shots and App tests) - Prott (prototyping tool) - Photoshop How the solution solved the problem: Our testing results showed us that our users could easily use our app on the go and for short / quick sessions effectively. The impact of the project for the business and the users: For the users the ability to learn anywhere and a positive change of habits is noticeable. The new business goal will be to prioritize and focus on quick session features. The challenges I faced: Working with an international and remote team can be challenging: the timezone and the english level can be very different from one person to another. What I learned: A good communication within the team is key! Credits: A big thank you to Shereen Lopez and Rachel Zhang for their advice. Prototype Link: https://prottapp.com/p/1018a2 Presentation: https://www.youtube.com/watch?time_continue=405&v=Myv2NvAlE2A |
